The core of a brand is expressed through its visual identity system. This is the main function of a great visual identity system balancing consistency with variety. Good design, especially in internal communications, should walk the line between being visually consistent but also throwing in a bit of variety, creating something that is recognizable, yet more memorable or eye-catching than previous communications. Just like Johnny Cash says,.

Tips and tools for building a successful company. Most small business owners, myself included, spend most of their days moving as fast as possible, getting things done, checking things off the list. But the most important work happens faster when we stop. Once a year, my business partner and I go to Arizona for several days to think about the business. Then, ideas begin to surface.

Over the past few weeks Tribe has been working with celebrity hairdresser Harry Wood of Van Michael Salon to develop training materials for his Six Figure Hairdresser program. Now, Tribe is working on a Six Figure Hairdresser app for the iPhone and iPad. Harry really out did himself by inviting us all into Van Michael to get made over. As we were leaving we were all very excited to show off our new hairdos.